Mytime Active Stories - Cameron Edmonds

From junior member to PGA professional, find out how Hatchford Brook shaped Cameron’s career.

For Mytime Active’s golf professional, Cameron Edmonds, Hatchford Brook isn’t just a place of work, it’s his second home. His journey from a ten-year-old picking up clubs for the first time to becoming a qualified PGA professional coaching the next generation on the very same fairways, tells a story of an undisputed love of the game, the club’s genuine community and the opportunity it affords.

“My parents encouraged me to try lots of different activities, so sport was always a constant growing up,” he says. “But my dad used to play golf and his enthusiasm was contagious, so when I was ten they bought me a set of golf clubs and a block of lessons at Lea Marston Golf Club.

“By my early teens I was taking lessons at Hatchford Brook and beginning to compete in junior events. That spark of competitive golf was all it took. I joined the club, obtained my first handicap, and from that point on the golf club became a second home in every sense. During school holidays mum would drop me off at 7.30am and my dad would collect me at 3.30pm. It was a full day of playing and practising, fuelled by a love of the game.”

Turning a passion into a career

It was Cameron’s coach at the time, Aaron, who first introduced him to the idea of studying Applied Golf Management Studies (AGMS) at the University of Birmingham. Over three years, working through PGA coaching badges, exams and placements with different organisations across the golf industry, Cameron discovered his true passion lay in coaching.

Having already worked as a sports coach during college the path felt natural, and upon graduating he turned professional and returned to Hatchford Brook where it all began.

He explains: “Golf can still have connotations of being posh or snobby, and people often presume I’m from a rich background, which is certainly not the case. I’m just a kid from Birmingham who was given the chance to play golf and has made it into a career. However, the culture at Hatchford Brook is ideal for new golfers and for people like me who are working towards a career, without feeling out of place.”

Today, Cameron coaches full time at Hatchford Brook, which he also combines with a part time role as the a club receptionist. A typical day begins responding to enquiries and updating lesson notes for students, followed by six hours of coaching.

His students range from complete beginners to returning golfers looking to rediscover their game. “It’s all about making a positive impact,” he says. “Helping a golfer achieve their goals is the rewarding part, whether that’s completing their first 18 holes or gaining a handicap.”

Growing the next generation

When Cameron started his professional role in 2023, Hatchford Brook didn’t have an official junior programme. Now he teaches around 15 youngsters across the week.

He says: “I can see myself in those juniors, so my approach is deliberately low-pressure, keeping the sessions fun with a focus on fostering a genuine love of golf, not producing competition results. I’m trying to create the environment I had growing up here, which was relaxed and enjoyable.”

Having worked alongside many experienced professionals throughout his placements, Cameron has developed a clear philosophy. Great coaching isn’t just about technique, it’s about creating a comfortable environment, communicating clearly and being someone a golfer can trust through the highs and the lows.

“Golf is a hard sport to master. Having someone approachable you can go to for advice makes all the difference.”

A warm welcome

Cameron’s story – a young boy from a working-class Birmingham family being given the space, community and support to fall in love with golf and build a career from it – is a reflection of what Hatchford Brook stands for, as Cameron attests: “Those same values of inclusivity, warmth and genuine passion for the game are still alive in the club today.

“It sounds cringy but it really does mean everything to me. It gave me the best opportunities in life and is a place I’m so proud to call my home club and represent if I play in events around the Midlands. The staff and members have watched me grow from a kid who just wanted to play golf into a PGA professional.”